Storytelling is a fundamental da’wah technique. It effortlessly communicates a message in a memorable medium.
Storytelling is so powerful that you see it in the Qur’an (Surah Baqarah and Surah Yusuf, for example), in ahadith (The People of the Ditch).
Among the benefits: storytelling communicates a message without spelling it out. Human beings recall stories more easily then they recall other forms of teaching. With a story, you can continually extract lessons and benefit from it.
Use stories in your da’wah–in your khutbas, your books and your literature, your speeches and your discussions.
References
Muhammad Alshareef. Lecture. AlMaghrib. Breach of Covenant. University of Toronto, Toronto. May 2005.
is blogging a fundamental dawa technique? :)
:) On the authority of ‘Ali, may Allah be pleased with him, you do da’wah at the intellectual level of your recipient. If people are blog-savvy and internet-savvy, then sure, give them something they can digest!